client testimonials

"....HIDDEN BELIEFS.... HOLDLING ME BACK..."

"At a time in my life where I was facing many choices and challenges Raef's life coaching effectively helped me prioritize and move through perceived obstacles. He provided a safe space for me to be vulnerable, as a result we identified many hidden beliefs that were holding me back from living my best life. Raef is a kind and wise life coach, teacher and guide."

"I HAD THE TALENT TO MARKET MYSELF EFFECTIVELY."

"Losing my job was a challenging transition, but Raef was a beacon of guidance and support. He helped me realize that I had the talent to market myself effectively, something I had never considered despite my background in marketing. His insights and encouragement empowered me to reframe my approach and successfully find a new job. I am incredibly grateful for his wisdom and guidance during this pivotal time."

 "HIS SOLUTION EXCEEDED MY HIGHEST EXPECTATIONS."

“Raef joined our team from a different industry, but he was quickly able to apply business, organizational and leadership skills to our company that had short, medium, and long-term impacts. His first challenge was to tackle a significant operational challenge within our air ticketing department. His solution exceeded my highest expectations. Raef transformed what was once a cost center into a profit-generating machine, delivering millions of dollars in new profits over the next decade. Impressed by his abilities, I asked Raef to transform our educational programs. He quickly and creatively infused these programs with content that gave People to People a competitive advantage over other providers. His changes immediately impacted our all-important net promoter score: increasing our scores to a level that was only equaled by the strongest consumer global brands. On top of all this, Raef acted as an informal mentor to many of our managers, which had an impact well beyond his areas of direct responsibility and helped us create a winning culture.”

"HIS PRIORITIZATION SKILLS ARE SECOND TO NONE"

"Raef was my very first executive hire at Stay Alfred and was nothing short of earth-shattering. He was able to identify the most pressing issue, understand it, then solve it. And when I say solve it, I mean we never had to worry about it again. Then he'd tackle the next thing. His prioritization skills are second to none. After a year, we had 10 or so debilitating issues solved, and gave me an incredible amount of confidence. 

 Raef was always collaborative, working with junior staff, exec team, board members, and investors with optimism, and excitement in everything he did.

 Raef's modus operandi revolves around simplifying intricate operational challenges, and his unparalleled ability lies in uncovering ingenious solutions that evade conventional thinking.”

"CREATING A CULTURE OF ACCOUNTABILITY WITH KINDNESS AND RESPECT"

“Raef reported to me as VP of Customer Experience. I very much enjoyed working with Raef, but the people on his team absolutely loved him. In fact, he had people constantly asking if they could transfer into his department because it was such a happy place. Raef really understands how to ensure that a team has great communication by creating a culture of accountability with kindness and respect. His approach may be considered unconventional by some, but the communication tools he implements are highly effective. Not only did this approach work with the teams that reported to him, it extended to vendors as well, and had a far-reaching impact throughout our company.”